THE DESIGN PRACTICE of MATT NIEHUES

Yellow the Café (Polygraph)

2025 Gensler Design Excellence Awards
Photography by Grant Gay

Namesake Cheesecake Identity

Archives of American Art, Smithsonian Invite (Polygraph)

Goodwill Industries International (Gensler)

DowntownDC (Gensler)

Nestlé Cafe (Gensler)

Nestlé Reception (Gensler)

Nestlé Tree Bench Installation (Gensler)

Dryy Garment Care (Polygraph)

National Geographic Explorers Festival

Niehues Farms

DC Icon Posters (Gensler)

DowntownDC Holiday Market (Gensler)

Stride Learning (Gensler)

Black Hog BBQ (Polygraph)

National Portrait Gallery, Smithsonian (Polygraphy)

Camp EDMO

Gensler Design Excellence Awards
Photography by Grant Gay

Gensler Design Excellence Awards

Gensler Design Excellence Awards
Animation by Jiangnan Hou

Gensler Design Excellence Awards
Photography by Grant Gay

AIGA50 (Polygraph)

Alkalign Fitness

Archives of American Art, Smithsonian (Polygraph)

Poppyseed Rye (Polygraph)

Matt is a brand designer building meaningful connections between brands, spaces, places and people.

I work with clients of all sizes across various industries to elevate their brand, aiming to create work that feels both significant and human. My approach is simple: I combine a sharp eye for detail with a commitment to clear communication. I believe design is at its best when it's nimble and intentional, and I look to partner with individuals who are eager to put something meaningful into the world.

Currently, I am designing at the scale of cities and spaces at Gensler. Previously, I refined my craft at National Geographic and Polygraph—always searching for the small details that make a big impact.

Have a project in mind or just want to say hello?

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