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design portfolio of

MATT NIEHUES

WORK  —  INFO

AIGA 50





FLEXING TO THE DESIGN COMMUNITY


AIGA 50 is *the* DC-region’s biennial design competition. A new identity was unveiled to redefine and diversify the awards show.

Designed at Polygraph





The simplified forms create a timeless logo, reflecting the values of the organization: it’s expansive, adaptable, and inclusive.





Winners take home an iconic 50 award. The prism becomes a template for future competitions— providing consistency but allowing for scale and material changes.





The new look launched with bold, kinetic messaging.