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design portfolio of

MATT NIEHUES

WORK  —  INFO

BLACK HOG BBQ





NO FUSS. NO FRILLS.

Black Hog BBQ gets a new brand as it expands from local-favorite restaurant to an urban fast-casual concept. Showcasing a new logo, a thoughtful color palette, contemporary typography, and plain-speak messaging, the new brand is a modern take on BBQ Americana while still honoring Black Hog’s craft and authenticity.

Designed at Polygraph