design portfolio of

MATT NIEHUES

WORK  —  INFO




BLACK HOG BBQ






NO FUSS. NO FRILLS.

Black Hog BBQ gets a new brand as it expands from local-favorite restaurant to an urban fast-casual concept. Showcasing a new logo, a thoughtful color palette, contemporary typography, and plain-speak messaging, the new brand is a modern take on BBQ Americana while still honoring Black Hog’s craft and authenticity.


Designed at Polygraph