design portfolio of

MATT NIEHUES

WORK  —  INFO




DRYY GARMENT CARE






DRESSED TO IMPRESS

Dryy is a traditional dry cleaner and laundry service reimagined. Backed by their wealth of experience, the new visual identity repositions them from stuffy and corporate to friendly and cool.


Designed at Polygraph | Logo by Angel Rybak
Photos by J. Ryan Ulsh Photography

2020 AIGA 50 Winner






A clean and sophisticated look balanced by a cheeky voice and playful laundry icon pattern—sure to be spotted around town.








Dryy also launched a new website that features fresh content and custom art-directed photography.

DRYYDC.COM