design portfolio of

MATT NIEHUES

WORK  —  INFO




GDEA 2024





SHAPING THE FUTURE


AIGA 50 is *the* DC-region’s biennial design competition. A new identity was unveiled to redefine and diversify the awards show.


Designed at Gensler






The simplified forms create a timeless logo, reflecting the values of the organization: it’s expansive, adaptable, and inclusive.







Winners take home an iconic 50 award. The prism becomes a template for future competitions— providing consistency but allowing for scale and material changes.







The new look launched with bold, kinetic messaging.