GDEA 2024
SHAPING THE FUTURE
AIGA 50 is *the* DC-region’s biennial design competition. A new identity was unveiled to redefine and diversify the awards show.
Designed at Gensler
The simplified forms create a timeless logo, reflecting the values of the organization: it’s expansive, adaptable, and inclusive.
Winners take home an iconic 50 award. The prism becomes a template for future competitions— providing consistency but allowing for scale and material changes.
The new look launched with bold, kinetic messaging.
